Objection 1: 'NO!' or dead silence or a
hang up
One of the hardest. Try calling back and
assume a bad connection. If you are still not responded to,
send a letter of introduction describing your company.
Your recruiting staffing or applicant tracking software resume database
should allow a quick natural method for performing this essential recruitment
task. Call
back in a week and try again. If you are still treated rudely,
find another contact in the company. On an outright 'no' or
just dead silence, another good tactic is to try to get some kind of
dialogue going with a question that demands a 'yes'. 'I can
understand your response, recruiters can really be annoying can't
they? WAIT, WAIT, WAIT. Then after the yes, 'I am
really trying to do a good job, what could I do to at least improve
my credibility with you?'
Objection 2: 'No openings'
First thing here is try to remember that a good
manager always finds a way to make room for someone that will
improve his performance and make his life better. No one will
throw away an opportunity if they can see and feel it clearly!
But how do you create the opportunity when the manager doesn't
really believe you have such magic? 'I see, does that mean you
have all the people you need to perform your job or do you feel you
could improve your performance with a better mix or an addition but
there is no money to hire?' If the answer is 'I have all the
people I need', you have a tougher job. But the general
strategy is to try to get a 'yes'. According to the basic
universal law, there is always room for improvement; 'It would be
nice though if you had a contingency backup, wouldn't it?, I
see, but you do agree that things can change or there is always room
to improve things, isn't there?'. Another slightly different
approach which is a bit more aggressive is to say 'In the event that
we come across someone that is a fit for your area and is head &
shoulders over the crowd, when should I call you back?'
Another question, 'Have you ever made room for an outstanding
person?' If there is a budget problem, 'Barring budget
restrictions, do you need to add people?' 'When does your new
budget begin?' Some way out questions if you have the guts to
use them: 'Doesn't the pressure of having to hire sometimes blur the
decision process into taking what's available? Don't you think
it would be better to have several people in mind, to act on the
opening as soon as it occurs?'
Objection 3: 'We don't use
agencies'
The person either has a strong emotional
dislike for agencies or her/his hands are tied by the boss or the
'evil' Personnel Department. In either case this is a strong
feeling! 'I understand how you feel.' MEAN IT.
'You don't know me, but there has to be some good recruiters that
can really add value; otherwise, they would not exist, don't you
agree?' What can I do to try and prove that I could just
possibly be one of those people that can add value, without taking
too much of your time?' Another good approach is getting them
to talk about a bad experience. Ask them to tell you about their
negative experience and turn this into an opportunity to give you a
chance. 'Are you aware of the difference between an Agency and
a Search Firm?' Explain that, unlike agencies, you screen both
your clients and applicants heavily. You search for the most
qualified applicant for each job order you are given. Or
simply ask, What happened? Another question which would provide
useful information is, 'What can the recruiting profession do to
improve our service?'
Objection 4: 'Personnel handles all the
hiring'
'Yes, and I will contact them but now that I
have you on the phone, I would like to get the technical aspects
first-hand. You are more qualified technically than the
personnel person. Also, because this person will be working with
you, what would be the intangibles for really being able to
contribute to your group?' Another tactic to the above
response using a Lead in, is, always ask a question first and
always make sure that you are going to get a yes. 'Yes, I can
understand your position, if you had to deal with every headhunter
that called, you would never get your job done, would you?'
Then you could lead in with, 'Well, I'll really try to save your
time, since I have you on the phone I may be able to shorten your
time with personnel by getting the technical stuff nailed down.'
Objection 5: 'We are running an ad
(internet or hard copy)'
You may or may not already know this. If
you do, you are doing your job and you are prepared for the response
and have the perfect applicant to present. If you don't,
something is wrong with the way you're doing your job or the way
your department is being run. In any event, your response is a
bunch of information questions after getting the first teeny-weenie
yes. 'Ads are certainly more cost effective than paying us
headhunters aren't they? Do you have someone doing the initial
screening? Whose idea was it for the ad? Who wrote
it?' 'We run ads too and they do take some time don't
they? Do you find, as we have, that most of the replies are
not the most qualified? Our purpose of running an ad is name
recognition, which helps in recruiting the top-notch applicants. Does someone at your company invest in recruiting
by aggressively calling people who have not responded to an
ad? We have also found that the top people never respond to
ads; they always seem to get their jobs from someone calling them.'
How about this, compare your ad response to my one applicant
and tell me what you think? We often work with clients who are
running an ad, because it costs them nothing to look at our people
and it gives them a first hand opportunity to make a comparison.'
Objection 6: 'We only
use certain agencies'
This is a tough one; kind of a 'catch
22'. But your best shot is to agree with the strategy.
'Yes, limiting the number of agencies is a matter of survival, isn't
it? And when you've got something that is working you don't
want to change it do you? But competition is what makes
business work, just like you have to compete for your next promotion
or job, right?' Chances are you'll get a yes here and the
opportunity to use this line, 'I really want to work with your
company. What can I do to get that opportunity?' This
response really gets the message out that you want the
business. Another good reply. 'Give me your most difficult
position, let me do my best.' Then pitch reasons why your
company would do a good job; computerized, 10 years in the Biz, etc.
Another very effective answer; 'Why limit yourself? We work on
a contingency basis; it costs you nothing until our applicant is
actually working for you as a productive employee.'
Objection 7: 'No time to talk'
You're not going to get an interview here
unless you have already built up a tremendous rapport, but you can
get something out of the call by setting it up for the call
back. A response that tries to set up camaraderie is; 'I
understand, I know success requires teamwork. Why don't I get
back to you at (time/day).' This gets a joint
commitment. A more aggressive response, requiring more skill
is to just keep on talking and get what you need then go for another
time.
Objection 8: 'Send resume'
What if
the manager insists on a resume before committing to an
interview? Remember a resume is a screening tool used to
eliminate
applicants, not qualify them. If the manager insists
on a resume, here is what you might want to say: Is there something
about this man that I haven't told you? What else do you want
to know? Do you have a specific opening? Yes, get the
job order. Compare your person to the job requirements and
resell applicant. No, qualify this 'opening' as a lead, and
think seriously about declining to send the resume. This is a
hot applicant who will be hired soon. You can't afford the
time. He/she is currently employed and is working with us in
confidence. He will be glad to meet with you. We
have several interested clients but the applicant will not permit us
to circulate his/her resume. The resume doesn't show this
person's drive, desire and determination. It sounds like you
have had a bad experience with an agency. We are an executive
search firm and find our people through an extensive network that
sifts out only the best. Because of our fees, we can't provide
even mediocre people. I have interviewed this man at great
length and have a thorough understanding of his capabilities.
In fact, many things came out in our interview that aren't even on
his/her resume. From my understanding of your requirements, I
would like to do this, set up a time, and if you feel after the
interview, that he/she was not accurately presented, I'll buy you a
lunch and do it your way. Try me out just this once. It
doesn't cost you anything to look. I want you to see the
caliber of people we represent. Of course, I don't guarantee
that you will hire him, but I do guarantee that when you meet
him/her, it will be the person I described to you. How about
noon tomorrow or is late afternoon better?