Twitter seems to be the latest rage in the recruiting community, and
beyond. It is one of the few resources that we utilize that has also
received wide coverage in the mainstream press, mainly due to it use by
movie stars and other important people.
But,we don't care much about them.
What we do care about is the way this micro-blogging service can easily
help us reach out to those groups of people we are trying to reach out
to. In a nutshell, you set up a very (very) simple "profile" and then
you start "following" those other Twitter users of interest to you. You
receive from them what are called Tweets. These are very short
one-sentence messages simply announcing to their followers what is going
on in their lives. Many non-recruiters use Twitter as an efficient means
of just keeping in touch with friends and family. Many Tweet about daily
activities. But we don't.
Once you start the process of following people, then you start the
process of getting people to follow you. Hopefully, many of your
followers will consist of those professionals that you would like to
keep in touch with on a regular basis. Once you build up a group of
followers, then you will Tweet them on a regular basis. These Tweets are
probably going to be mostly informational in nature. Maybe links to news
items of interest to this group, maybe statistics on salaries,
employment data, but every now and then you might Tweet them a job you
are working on. Twitter is an easy way to inform your followers of
anything new going on in your life and/or your business.
The beauty in Twitter, is that it is very simple. You profile is simple,
Tweeting people is simple, and searching for people is simple. Yes,
searching for people. You can either search Tweets for keywords or you
can actually search profiles for keywords. Twitter is a great recruiting
resource, as well as a wonderful way to market your service-all for
Another great aspect of Twitter, and one that greatly enhances it use
and functionality in the recruiter community, is the entire cottage
industry of software applications and websites designed to work with
Twitter. These offer special features or increased functionality and are
all free as well.
An easy way to find out more about Twitter is to attend our Twitter For
Recruiters program on Tuesday, June 9.