When I was in high school, I shared the use of an old VW bug with my
teenage brother and sister.
The three of us had a simple arrangement: Whenever the gas ran low, it
was the responsibility of whoever was driving the car to add a few
One day after school, the car wouldn't starteven though there was plenty
of gas in the tank. So we had it towed to a garage, where the mechanic
quickly found the problem.
It seems that none of us ever bothered to check the oil. And when all
the oil burned off, the pistons seized up and destroyed the engine. By
failing to address a mundane task, we lost a perfectly good car.
Routine Maintenance for Recruiters
The same basic principle applies to recruiting. Your clients, your
candidates and your desk all require periodic attention. Otherwise, a
little bit of neglect can lead to huge consequences.
For example, a hiring manager you're working with may fill a job
internally while you're still looking for talent. For every minute you
spend on a search that's already been filled, you're wasting your time.
Or, you may have placed a candidate who's experiencing problems at the
new company. If you're unaware of the situation, the As a recruiter
never lose contact with a placed candidate or the hiring manager. These
are the most important contacts in your database candidate could be gone
before you have a chance to intervene.
It's impossible to see everything at once. But there are some simple
ways to maximize your influence, avoid disaster and keep your eye on the
Prioritize fluid situations. Active searches, newly accepted offers and
recently placed candidates deserve your full attention. So stay in touch
often, preferably by phone.
Revisit cold cases. Follow up on interview activity that's a few months
old. What you find may surprise you.
Stay close to your universe. Use e-mails and newsletters to maintain
mindshare. Include information that creates value, such as helpful tips,
salary surveys, industry news or job alerts.
Make new friends. Blogs, podcasts and video clipsif used
intelligentlycan build your brand, open doors and attract new business.
See our recruiter blog site on suggestions and comments regarding
recruiting web sites
Keep them glued to your Web site. A stale, shopworn site can be a
turnoff. For repeat visitors, refresh it often with new content.
Grow your files. Your recruiting software should be an enabling tool for
growing your contacts Data entry may be boring, but your contact list is
critical to your success. A database that's incomplete or out of date
could result in a significant loss of income.
As recruiters, our prime directive is to generate activity that leads to
placements. But the machinery that supports our businesslike any car on
the roadneeds routine maintenance to keep it running smoothly.