Recruiters have many tools at their disposal: the Gopher Recruiting System, the Internet, email, telephones, fax machines, resumes, reference materials, client and applicant files, etc. But all of them pale to the most powerful tool of all: Words! Knowing them and when and how to use them will be covered in the remainder of this chapter. They will make the difference between failure and unbelievable success!
Since recruiters rely on the telephone to communicate words, they must be sure that they are creating a vivid picture: