Give the applicant accurate and complete directions. Applicants who have trouble finding the client's office do not give good interviews. Repeat what the applicant told you about the ideal position. The applicant must realize why he/she is going to the interview: Position / Location / Money. Then, when he/she agrees to interview, he/she also agrees to the benefits of the Position / Location / Money. Therefore, tell them, 'if a fair and reasonable offer is made, you should take the offer.'