I like lists; on-the-go literary distillations that tell a story.
Here's another one about sourcing.
The best lists are presented with a pinch of intrigue, turn of
phrase, and/or dash of humor. They hold our interest captive for a
few fleeting moments and then leave us sated with pointed
I hope this list does the same for you.
Given that sourcing seems to be the hot topic these days, no
doubt there will come a time when it is discarded as old hat; that
everything there is to know has been distributed and it's time to
put it on the high shelf with all the other HR tomes to gather dust.
I say that not quite believing it.
No matter how sourcing-starved you may be, there might come a
time when you have had your fill. Until then, let's assume your
throat is parched, your belly is empty, and what you need is a quick
run-down of the Seven Sourcing Secrets. Here they are:
1. Know the right time to source. I'm not
talking about economic times, as the demand for sourcing will
always be there. I'm talking about your biological time clock,
which is the time you are at your best and what time your internal
clock coalesces best with the real world. Some sourcers work best
in the morning, some in the afternoon. A few of the really deadly
source at night. There are techniques for sourcing any time of the
day or night.
2. Know if sourcing in a particular sector makes
sense. Some verticals are harder to source than others,
having far fewer candidates in them. Know what's hot and what's
not, including what area of sourcing you're skilled in that will
yield your best return. I'm not necessarily talking about dollars;
I'm talking about what areas you like to source in and enjoy.
That's every bit as important as the dollar return. Take stock of
your talents and apply them sensibly.
3. Know where to go. Choosing the right
"targets" to source out of is every bit as important as the
sourcing process itself. If you choose your targets wisely (i.e.,
companies that are likely to possess employees with the same
skillsets/attributes you seek), the returns on your sourcing
dollars will be the greatest.
4. Know and understand the consequences. Sourcing
out of a competitor with the intention of ruining that
competitor economically is one example of sourcing gone wrong.
This is such a miniscule percentage of sourcing intentions that it
is hardly worth mentioning. However, it is an example of what not
to do, as the activity could carry great legal penalty. If your
intentions around sourcing out of your competitors are to gain
good employees, by all means, go ahead!
DO NOT hire a competitor's employees if your
intention is to put the competitor out of business. DO
hire a competitor's employees if your intention is to gain good
5. Know about nontraditional sourcing avenues.
This isn't about risky nontraditional sourcing
techniques that put you in the grey zone of legality. This is
about sourcing techniques that are right in front of your nose.
Think about the fish bowl of business cards at your local diner,
the knowledge inside a particular target's customers' heads, and
the professional licensing/accomplishment records that are many
times kept online.
6. Understand how sourcing can save you thousands, even
millions of dollars. Names sourcing is the new cost
efficiency being recognized by Six Sigma. Recognize it too and
make it a part of your organizational structure.
7. Know how to protect your investment in your sourcing
organization. Sourcers are not prima donnas. They are
tenacious rare-breed bull-dogs not afraid of a fight. Equip them
with the tools, technology, and training they ask for and reward